To meet young people’s demand for more information, Febelfin has launched the new look ‘Mijngeldenik.be’ website. UX students from the Karel De Grote University of Applied Sciences considered what the ideal site looks like and what content was relevant to them. A personalised website by young people for young people.
Mathyas, one of the students who worked on this project, explains: ‘Our own experience shows that many young people struggle to understand financial issues that crop up as we get older. According to the research we have conducted, an information portal such as mijngeldenik.be with clear categories and personalisation based on young people’s interests and questions is the perfect solution for this purpose. As UX UI students, this was a rewarding learning experience to work on, in conjunction with Febelfin.’
Febelfin highlights various aspects of daily financial life on that website: paying, saving and investing, borrowing and living, and much more. Febelfin will make additional efforts to translate this informative content through TikTok and Instagram channels to reach young people directly.
And in the coming months, Febelfin will also develop content on specific topics such as crypto, which is extremely popular with young people nowadays. After all, it is essential for them to build up sound knowledge before entering the world of crypto, as it obviously involves risks. Febelfin will work with ED TV and develop new additional material for third-year secondary students. This will also be made available in French afterwards.